Women in Business Club, IESE Business School

Role: VP Marketing (2025 – 2026)

Situation
Women in Business (WiB) needed a stronger, more consistent brand presence across channels and a marketing engine that could reliably drive engagement and event turnout, especially for the flagship annual conference.

Task
Build a cohesive WiB brand identity and content system, grow the club’s digital community, and deliver end-to-end marketing for the 2026 WiB Conference.

Action

• Launched the WiB Monthly Newsletter, setting up content pillars, editorial cadence, and distribution workflows to keep members informed and engaged.

• Revamped WiB’s content strategy across LinkedIn and Instagram, improving consistency, storytelling, and campaign planning around key events.

• Created WiB’s brand identity and visual system for the 2026 conference, translating the theme into a full suite of assets across digital and physical touchpoints, including social posts, email banners, stage screens, name tags, signage, and print materials.

• Led coordination with cross-functional teams (events, speakers, partnerships) to align messaging, timelines, and on-the-day content capture.

Result

• Achieved an average 64% newsletter open rate, building a dependable communication channel for members and stakeholders.

• Increased WiB social followership and engagement across LinkedIn and Instagram by 20%.

• Successfully marketed the WiB Conference 2026, attracting 400+ attendees and delivering a consistent, recognizable event brand across all platforms.