A view of the sky above the clouds during sunset or sunrise, with pastel pink, purple, and blue hues.

Hi,

I'm Rolayo Lasebikan

Dentist | Fashion Entrepreneur | Marketing & Innovation Strategist

Rolayo Lasebikan

I’m a dentist, now a marketing & innovation strategist and MBA candidate at IESE Business School.

I help brands grow through bold, customer-centric strategies that blend data, storytelling, and creative problem-solving

Brands I’ve Worked With

  • Logo of Arla Dano, a dairy product brand, with a red background and the word DANO in white letters above the Arla brand emblem.

    Arla Dano Milk

  • A package of Lurpak butter on a wooden surface.

    Arla Lurpak Butter

  • Logo with the text 'M-KOPA Power to Own' on a green background.

    M-Kopa Fintech

  • Molped logo with pink background and green leaf design.

    Molped

  • The logo of GOtv, featuring the word 'GO' in red and 'tv' in green.

    GOtv

  • Bajaj logo with stylized blue 'B' and 'Z' shapes above the word 'BAJAJ' in blue text.

    Bajaj Automobile

  • FirstBank logo featuring a blue elephant with a yellow background and the text 'FirstBank Since 1894'.

    FirstBank Nigeria

  • Red Star Express logo with red star graphic and gray text

    Red Star Logistics

  • Simplii logo with a green sprout on the 'i' and the tagline 'Delicious Like Home'

    Sympli Foods

  • KL \\ 30 Mainstreaming Impact logo with black background and blue text

    KLARO Impact

  • Logo for SKYY Dental Services Limited with green hexagons and blue text.

    SKKY Dental

  • Logo for The Ankara Dentist featuring a stylized woman with pink hair, green skin, and a dress with a floral pattern.

    The Ankara Dentist

Rolayo Lasebikan

For 6+ years, I’ve helped brands across various industries, including FMCG (from powdered milk and butter to feminine care and plant-based foods), automotive, financial services, media & entertainment, logistics, healthcare, sustainable fashion, and social impact consulting. I blend data-driven logic with a touch of creative magic and authentic customer empathy to enhance profitability, stimulate growth, and make a real impact.

My Skills

    • Consumer Insight & Segmentation

    • Market Research & Data Analysis

    • Go-to-Market & Launch Planning

    • Pricing Strategy & Revenue Modeling

    • New Product Development (NPD)

    • Product-Market Fit & 4Ps Optimization

    • Customer Journey Mapping

    • Growth & Experimentation

    • Brand Positioning & Storytelling

    • Campaign Ideation & Creative Direction

    • Content Strategy (Digital & Offline)

    • Cross-Functional Team Leadership

    • Stakeholder Management

    • Workshop Facilitation & Co-creation Sessions

My Values

Integrity

Reputation is priceless; my word is my bond, and I conduct every project with unwavering honesty and ethical rigour.

Excellence

Anything worth doing is worth doing exceptionally. On every project, I ask myself, “How can this be better?” to ensure I’m always striving for excellence and delivering outstanding results.

Service

I believe in caring for the people and communities I serve, rooting every strategy in empathy and building a legacy that outlasts me.